You have dark skin & you are beautiful. Don’t skin bleach.

Many of the popular skin bleaching creams used in the United States by darked skinned immigrant women from African nations contain mercury and other highly toxic chemicals. Despite these dangers, the creams remain popular among those from formerly colonized nations.

When the “Black Is Beautiful” movement picked up speed in the United States during the civil rights era, it was helped along by corporations who wanted to capture the disposable income African-American women spent on beauty products. These corporations created marketing that reflected high melanin women using their products. The point was capitalism, the the effect was an increased percentage of visually positive images showing high melanin women.

That marketing phase never really took off in formerly colonized African nations. Instead the deep seated colorism which got its start during colonization persisted, as did the use of skin bleaching creams. Now African-immigrant women in the United States are reaching out to sisters in their community to encourage them to embrace their natural beauty and stay away from these imported, unregulated, and sometimes dangerous skin bleaching products. Hear the entire story from NPR in the audio player below:

It is said that “Black don’t crack” and while UV rays do, over time, do less damage to skin that has more protective melanin in it, Father Time, smoking, laughing and stress will wrinkle every skin tone as the years progress. Women First can help women of every melanin level keep Father Time at bay with Pellevé, the radio frequency, non-surgical facelift treatment that builds collagen to fight wrinkles. Book your Pellevé consultation appointment online today or call us now to make the appointment that will beat back your wrinkles.

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Posted in: Aesthetics, Pellevé

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